API Field Reference: Metrics
A Metric is a calculated value, based on the requested Dimension. The value of a Metric is always numeric.
In Angelfish, Metrics are either Visit-level or Hit-level, depending on the requested Dimension.
Visit-Level Metrics
There are 6 subsections for Visit-level Metrics:
- Standard
- Goals
- Marketing
- Page
- Internal Search
- Usage Costs
STANDARD
| Metric | Description |
|---|---|
| avgengagementtime | totalvisittime divided by visits |
| bouncerate | bounces divided by visits |
| bounces | The number of Visits that only have 1 pageview. |
| rowcount | The number of rows that contain the specified Dimension |
| totalvisittime | The sum of the Visit durations (engagement) for all Visits in the date range. |
| uniquevisitors | The number of unique/distinct Visitors responsible for the Visits in the date range. |
| visits | The number of Visits in the specified timeframe. |
GOALS
| Metric | Description |
|---|---|
| convertingvisits | The number of Visits that have at least one goal conversion. |
| goalconversionrate | convertingvisits divided by visits |
| goalconversions | The total number of goal conversions that occurred for Visits in the date range. |
| goalconversions:{N} | The total number of goal conversion for a specific goal number that occurred for Visits in the date range. Replace {N} with the desired goal number (1-5). |
| goalvalues | The total (sum) of goal values for all goal conversions that occurred in the date range. |
| goalvalues:{N} | The total (sum) of goal values for a specific goal number that occurred for Visits in the date range. Replace {N} with the desired goal number (1-5). |
| imv_goalrate | Internal MV: goal conversion rate for the specified Internal MV Dimension |
| imv_goals | Internal MV: the number of goals for the specified Internal MV Dimension |
MARKETING
| Metric | Description |
|---|---|
| impr_ctr_ext | Click Through Rate (CTR) for External Impressions |
| impr_ctr_int | Click Through Rate (CTR) for Internal Impressions |
| impr_ext | The number of External Impressions |
| impr_int | The number of Internal Impressions |
| imv_clicks | The number of clicks on Internal Impression Files, linked to the specified Internal MV Dimension |
| imv_unique_clicks | The number of Unique Clicks (one per Visit) on the specified Internal MV Dimension |
PAGE
| Metric | Description |
|---|---|
| avgtimeonpage | totaltimeonpage divided by pageviews, excluding exits |
| exits | The number of Visits in which the Page is the Exit Page. |
| landings | The number of Visits in which the Page is the Landing Page. |
| pageviews | The number of times a Page is viewed during the date range. |
| totaltimeonpage | The total (sum) view time for the Page in all Visits during the date range. |
| uniquepageviews | The number of Visits in which the Page was viewed. |
INTERNAL SEARCH
| Metric | Description |
|---|---|
| is_adps | Avg Destinations Per Search: the number of unique Destinations per Unique Search |
| is_adpv | Avg Destinations Per Visit: the number of unique Destinations for Visits that use Search |
| is_arpps | Avg Results Pageviews Per Search: avg number of Results Pages viewed per Unique Search |
| is_arppv | Avg Results Pageviews Per Visit: avg number of Results Pages viewed for Visits that use Search |
| is_arps | Avg Refinements Per Search: shows the average number of Refinements for Unique Searches |
| is_arpv | Avg Refinements Per Visit: shows the average number of Refinements for Visits that use Search |
| is_aspv | Avg Searches Per Visit: shows how many Unique Searches are performed for Visits that use Search |
| is_avgresults | Shows the average number of search results for a Search Term |
| is_destinations | The number of Search Destination Pages viewed for any Unique Search |
| is_refinements | The number of Unique Searches that have a Search Refinement |
| is_resultpageviews | The number of Results Pages viewed. |
| is_uniquesearches | The number of Unique Searches |
USAGE COSTS
| Metric | Description |
|---|---|
| activeusernames | The number of Active Usernames during the selected date range. |
| annuallowactivityusernames | The number of Known Usernames that have fewer Visits than the Annual Low Activity #. |
| inactiveusernames | The number of Inactive Usernames during the selected date range. |
| monthlylowactivityusernames | The number of Known Usernames that have fewer Visits than the Monthly Low Activity #. |
| unknownusernames | The number of Unknown Usernames during the selected date range. |
Hit-Level Metrics
| Metric | Description |
|---|---|
| hits | The number of times the Dimension is seen in the logs for the date range. |
| kilobytes | The total number of transferred kilobytes for a file. |
| megabytes | The total number of transferred megabytes for a file. |
| downloadhits | Downloads: the total number of times the download file was requested. |
| downloadmegabytes | Downloads: the total number of transferred megaytes for the download file. |
| hbtotalhits | Aggregated hit total, used by All Hostnames & All Datasources reports. |
| hbtotalmegabytes | Aggregated megabyte total, used by All Hostnames & All Datasources reports. |
| ipaddresseshits | Aggregated hit total, used by All IP Addresses report. |
| ipaddressesmegabytes | Aggregated megabyte total, used by All IP Addresses report. |
| useragenthits | Aggregated hit total, used by All User Agent & All Bot Agent reports. |
| useragentsmegabytes | Aggregated megabyte total, used by All User Agent & All Bot Agent reports. |
| blhits | Aggregated hit total, used by the Broken Links reports. |