API Field Reference: Metrics

A Metric is a calculated value, based on the requested Dimension. The value of a Metric is always numeric.

In Angelfish, Metrics are either Visit-level or Hit-level, depending on the requested Dimension.

Visit-Level Metrics

There are 6 subsections for Visit-level Metrics:

STANDARD

Metric	Description
avgengagementtime	totalvisittime divided by visits
bouncerate	bounces divided by visits
bounces	The number of Visits that only have 1 pageview.
rowcount	The number of rows that contain the specified Dimension
totalvisittime	The sum of the Visit durations (engagement) for all Visits in the date range.
uniquevisitors	The number of unique/distinct Visitors responsible for the Visits in the date range.
visits	The number of Visits in the specified timeframe.

GOALS

Metric	Description
convertingvisits	The number of Visits that have at least one goal conversion.
goalconversionrate	convertingvisits divided by visits
goalconversions	The total number of goal conversions that occurred for Visits in the date range.
goalconversions:{N}	The total number of goal conversion for a specific goal number that occurred for Visits in the date range. Replace {N} with the desired goal number (1-5).
goalvalues	The total (sum) of goal values for all goal conversions that occurred in the date range.
goalvalues:{N}	The total (sum) of goal values for a specific goal number that occurred for Visits in the date range. Replace {N} with the desired goal number (1-5).
imv_goalrate	Internal MV: goal conversion rate for the specified Internal MV Dimension
imv_goals	Internal MV: the number of goals for the specified Internal MV Dimension

MARKETING

Metric	Description
impr_ctr_ext	Click Through Rate (CTR) for External Impressions
impr_ctr_int	Click Through Rate (CTR) for Internal Impressions
impr_ext	The number of External Impressions
impr_int	The number of Internal Impressions
imv_clicks	The number of clicks on Internal Impression Files, linked to the specified Internal MV Dimension
imv_unique_clicks	The number of Unique Clicks (one per Visit) on the specified Internal MV Dimension

PAGE

Metric	Description
avgtimeonpage	totaltimeonpage divided by pageviews, excluding exits
exits	The number of Visits in which the Page is the Exit Page.
landings	The number of Visits in which the Page is the Landing Page.
pageviews	The number of times a Page is viewed during the date range.
totaltimeonpage	The total (sum) view time for the Page in all Visits during the date range.
uniquepageviews	The number of Visits in which the Page was viewed.

INTERNAL SEARCH

Metric	Description
is_adps	Avg Destinations Per Search: the number of unique Destinations per Unique Search
is_adpv	Avg Destinations Per Visit: the number of unique Destinations for Visits that use Search
is_arpps	Avg Results Pageviews Per Search: avg number of Results Pages viewed per Unique Search
is_arppv	Avg Results Pageviews Per Visit: avg number of Results Pages viewed for Visits that use Search
is_arps	Avg Refinements Per Search: shows the average number of Refinements for Unique Searches
is_arpv	Avg Refinements Per Visit: shows the average number of Refinements for Visits that use Search
is_aspv	Avg Searches Per Visit: shows how many Unique Searches are performed for Visits that use Search
is_avgresults	Shows the average number of search results for a Search Term
is_destinations	The number of Search Destination Pages viewed for any Unique Search
is_refinements	The number of Unique Searches that have a Search Refinement
is_resultpageviews	The number of Results Pages viewed.
is_uniquesearches	The number of Unique Searches

USAGE COSTS

Metric	Description
activeusernames	The number of Active Usernames during the selected date range.
annuallowactivityusernames	The number of Known Usernames that have fewer Visits than the Annual Low Activity #.
inactiveusernames	The number of Inactive Usernames during the selected date range.
monthlylowactivityusernames	The number of Known Usernames that have fewer Visits than the Monthly Low Activity #.
unknownusernames	The number of Unknown Usernames during the selected date range.

Metric	Description
hits	The number of times the Dimension is seen in the logs for the date range.
kilobytes	The total number of transferred kilobytes for a file.
megabytes	The total number of transferred megabytes for a file.
downloadhits	Downloads: the total number of times the download file was requested.
downloadmegabytes	Downloads: the total number of transferred megaytes for the download file.
hbtotalhits	Aggregated hit total, used by All Hostnames & All Datasources reports.
hbtotalmegabytes	Aggregated megabyte total, used by All Hostnames & All Datasources reports.
ipaddresseshits	Aggregated hit total, used by All IP Addresses report.
ipaddressesmegabytes	Aggregated megabyte total, used by All IP Addresses report.
useragenthits	Aggregated hit total, used by All User Agent & All Bot Agent reports.
useragentsmegabytes	Aggregated megabyte total, used by All User Agent & All Bot Agent reports.
blhits	Aggregated hit total, used by the Broken Links reports.

Creation date: 6/4/2022 5:05 PM Updated: 6/20/2022 9:41 AM