Angelfish Definitions: Report Terms

This article provides an explanation of the reporting terms used in Angelfish.

A Profile consists of a set of reports for a website, and the configuration settings for the reports. Each profile is configured with Filters, Datasources, and other settings. Typically, you will need one Profile for each website | web application you want to track.

For Admins, It’s handy to have some unused Profile capacity so you can troubleshoot issues.  Make a copy of the problem Profile and investigate the issues in the copy, then delete the copy when done.

A Hit is a single line in the web server log file. A Hit is generated each time a file is requested from the web server.

A Page is shorthand for "web page": an HTML file, requested by a URL.  Pages are configured by the Tracking Method used by the Profile, and by the "Page File Types" config setting if a log-based Tracking Method is used.

Pageview is a Metric: a Pageview is recorded when a Page is requested.  It's common for a single Pageview to generate 20 or more Hits in a log file.

The number of Visits in which a Dimension is viewed. For example: if a single Page is viewed three times during one Visit, the Page will show 3 Pageviews and 1 Unique View.

The amount of time spent viewing a Page.  When shown with Visits or Unique Pageviews, the Time on Page Metric is an average.  This Metric does not include Exit Pages or Bounce Pages.

A Visit consists of a series of Pageviews made during a period of activity: to have a Visit, there must be at least one Pageview.

A Visit ends when there is no activity for the Session Timeout setting (default = 30 minutes), when External Marketing Variables are detected, or if a Visitor clears cookies.

A Visitor is defined by a unique ID which is present across multiple Visits. This unique ID is typically stored as a cookie value but can be represented by other unique values, like Usernames. Visitors can have multiple Visits (i.e. returning visitors), but if the unique ID is deleted a new ID will be created during the next Visit. Only the AGF, UGA, and USR Tracking Methods understand the concept of a Visitor.

A Goal represents a trackable activity on your website, like a newsletter sign-up, a button click, or anything that generates a Pageview. Goals are defined in the configuration settings for each Profile. Each Goal can only be achieved once per visit, and can be triggered by a real or virtual Pageview.

A Conversion occurs when one or more of your defined Goals are achieved.  A Conversion can only happen once per Visit.

The percentage of Visits that contain only one Pageview, where the person views one Page and leaves.

The first Page viewed during a Visit.  Each Visit has one Landing Page.

The number of times a Page was a Landing Page. This number will be less or equal to the number of times the Page was viewed (i.e. Pageviews).

The last Page viewed during a Visit. Each Visit has one Exit Page.

The number of times a Page was an Exit Page.

The average visit length (or average time on site) for all Visits, excluding Visits that Bounce.  All Visits that Bounce have an Engagement of 00:00.

A set of Dimensions used to describe marketing initiatives that bring traffic to your website | web application.  External MVs are Visit-level Dimensions, meaning there's one value per Visit.

There are 5 variables used to assign External MVs:

Help Article: External Marketing Variables