Impressions Overview

In Angelfish, Impressions are used to track items that have been opened or viewed, like:

Impressions are tracked by requests for filenames that contain Marketing Variables (MVs).  Impressions are available with External MVs and Internal MVs.

Here's a quick explanation of how this works:

Specific examples of Impression tracking are in the Examples section, below.

Angelfish has 2 types of MVs: Internal and External.  Impressions use MVs to match up with Visits.

Internal MVs have 3 required parameters:

• Internal Campaign
  
• Internal Medium
  
• Internal Variation
  

External MVs have 3 required parameters: 

• External Source
  
• External Medium
  
• External Campaign

As a reminder, you can configure Angelfish to use any query parameters as MVs.  This includes campaign variables from Google Analytics.

Help Article: Use Google Analytics Campaign Variables in Angelfish

When adding MVs to Impressions:

Help Article: Marketing Variables Overview

A Hit that matches the "Impression File Types" setting and contains Marketing Variables.  A Hit that contains MVs can either be an Impression File or a Page, not both.

Impression File Types are configured in the Settings tab of each Profile.  Impression File Types are typically image files: png, bmp, jpg, jpeg.  

Impression Files don't need to be unique - you can use one Impression File to track Impressions for all your marketing initiatives.  Just change the MVs used in each Impression File reference to match the item being tracked.

Here's an example of an Impression File (with MVs), used in the Demo Profile to track email opens:

A numeric value that shows the number of times an Impression File was requested.  The Impression Metric is shown in the reports for Impression Files, and in reports for the MVs represented in the Impression File request.